Lots of talk on Twitter lately about the connection between brand advocates and brand influencers. (by the way, you may know brand advocacy better by the term “word-of-mouth”) During these discussions, I tweeted: Advocacy depends on what you do. Influence…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
influential brand advocates
maybe wom isn’t that effective
I wonder why they wasted the money on postage and printing to mail me this since I would have eventually just “heard about it on the street” anyway?? Pass it on…SharePrintEmailDiggReddit
a little too much honey in the hive
I’ll admit it. I’m a bzzagent. Mainly for two reasons: 1) the free stuff and 2) to keep up with what they’re doing by *ahem* “generating” word-of-mouth. While they’re generating your WOM, I’ll be over here spinning some straw into…
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Names
I just wrapped up 2 exciting action-packed days of analyzing data from a survey. Between walking around bleary-eyed with Excel speadsheets imprinted on my retinas, I noticed something. The concept of the survey was for people to answer (open-response) what…
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Buzz Marketing
via Adrants and MicroPersuasion…Jack Trout recently made some comments about word-of-mouth marketing. In order to show both sides of the story (buzz outsiders and insiders), he invited a bunch of high level buzz evangelists onto his show including Steve Rubel,…
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