Tag Archives: word of mouth

influential brand advocates

Posted on December 8, 2010 by Chris Houchens

Lots of talk on Twitter lately about the connection between brand advocates and brand influencers. (by the way, you may know brand advocacy better by the term “word-of-mouth”) During these discussions, I tweeted: Advocacy depends on what you do. Influence … Continue reading →

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maybe wom isn’t that effective

Posted on April 4, 2009 by Chris Houchens

I wonder why they wasted the money on postage and printing to mail me this since I would have eventually just “heard about it on the street” anyway?? Pass it on…

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a little too much honey in the hive

Posted on August 2, 2007 by Chris Houchens

I’ll admit it. I’m a bzzagent. Mainly for two reasons: 1) the free stuff and 2) to keep up with what they’re doing by *ahem* “generating” word-of-mouth. While they’re generating your WOM, I’ll be over here spinning some straw into … Continue reading →

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Names

Posted on September 7, 2006 by Chris Houchens

I just wrapped up 2 exciting action-packed days of analyzing data from a survey. Between walking around bleary-eyed with Excel speadsheets imprinted on my retinas, I noticed something. The concept of the survey was for people to answer (open-response) what … Continue reading →

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Buzz Marketing

Posted on April 4, 2006 by Chris Houchens

via Adrants and MicroPersuasion…Jack Trout recently made some comments about word-of-mouth marketing. In order to show both sides of the story (buzz outsiders and insiders), he invited a bunch of high level buzz evangelists onto his show including Steve Rubel, … Continue reading →

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