Tag: wku

the new principles of Advertising

Do you know someone who needs a better understanding of the “new” world of media, advertising, and PR? From 24-Jan to 13-May, I’ve been asked to teach an online course on the Principles of Advertising for Western Kentucky University. Officially,

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Apprentice Marketing

I thought there might not be any teachable moments in marketing with this season of The Apprentice. But then last night, the tide changed with 3 good marketing points. 1) I preach to clients and speaking audiences all the time

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From Cherry Hall to Trump Tower

If you’re a long time reader of the Shotgun Marketing BLOG, you know that I like to pull teachable moments in marketing from the NBC “reality” show “The Apprentice”. Season 5 starts tonight and I’m already interested in one of

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