Tag Archives: wku

the new principles of Advertising

Posted on December 3, 2010 by Chris Houchens

Do you know someone who needs a better understanding of the “new” world of media, advertising, and PR? From 24-Jan to 13-May, I’ve been asked to teach an online course on the Principles of Advertising for Western Kentucky University. Officially, … Continue reading →

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Apprentice Marketing

Posted on March 21, 2006 by Chris Houchens

I thought there might not be any teachable moments in marketing with this season of The Apprentice. But then last night, the tide changed with 3 good marketing points. 1) I preach to clients and speaking audiences all the time … Continue reading →

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From Cherry Hall to Trump Tower

Posted on February 27, 2006 by Chris Houchens

If you’re a long time reader of the Shotgun Marketing BLOG, you know that I like to pull teachable moments in marketing from the NBC “reality” show “The Apprentice”. Season 5 starts tonight and I’m already interested in one of … Continue reading →

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