Tag: web2.0

Rethinking the web

The next time you have to explain what “Web 2.0” or “social media” is to someone…just forward them the link to this… The last 15-30 seconds are the best (on the Wikipedia page). We ARE going to have to redefine

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At least the Egyptian ones were useful

So here’s the deal…I have posted my speaking demo/commercial both on Google Video and on You Tube thinking that the viral nature of the beast might result in a speaking gig somehere….or at the very least, a visit to my

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Brilliant Marketeer

Flattery will get you everywhere….especially with viral video. This email and link made my Monday morning. Shotgun Marketing Blog Reader Howard Mann sends the following email…. Hi Chris, I’m a big fan of your blog. Your latest post “4 8

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Paving Cowpaths

AdJab reports that Chevy is having trouble with some consumer created content for the Chevy Tahoe. Users were given some audio and video collateral to work with and given the opportunity to piece them together as they saw fit. Well

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Ain’t Gonna Be Banner Ads

A caveat before I begin this post – He who looks into the crystal ball…eats glass. An updated forecast from JMP Securities says that online media will account for more than $1 of every $10 spent for advertising by 2010.

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Blog Power

A while back I made a great point (if I do say so myself) that Blogs are not Mainstream…yet. And I still stand by that post. For the vast masses of most consumers…blogs and the idea of open source marketing

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Medieval Venture Capitalists

Here’s a little history lesson for you… When Johannes Gutenberg invented the printing press in 1436, entrepreneurs rushed to find venture capitalists to fund massive libraries and bookstores to hold all those books. Pets Library was dedicated to all those

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