Tag Archives: viral

Names

Posted on September 7, 2006 by Chris Houchens

I just wrapped up 2 exciting action-packed days of analyzing data from a survey. Between walking around bleary-eyed with Excel speadsheets imprinted on my retinas, I noticed something. The concept of the survey was for people to answer (open-response) what … Continue reading →

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Diet Coke Says “Drop Dead” to CGC

Posted on June 12, 2006 by Chris Houchens

In yet another example of companies that “just don’t get it”, Coke is giving a chilly response to some free publicity as some Diet Coke and Mentos fans have used the two products in tandem with some entertaining results. The … Continue reading →

Posted in branding, online | Tagged , , , | 1 Comment

Brilliant Marketeer

Posted on May 8, 2006 by Chris Houchens

Flattery will get you everywhere….especially with viral video. This email and link made my Monday morning. Shotgun Marketing Blog Reader Howard Mann sends the following email…. Hi Chris, I’m a big fan of your blog. Your latest post “4 8 … Continue reading →

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Buzz Marketing

Posted on April 4, 2006 by Chris Houchens

via Adrants and MicroPersuasion…Jack Trout recently made some comments about word-of-mouth marketing. In order to show both sides of the story (buzz outsiders and insiders), he invited a bunch of high level buzz evangelists onto his show including Steve Rubel, … Continue reading →

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Denny Crane

Posted on September 27, 2005 by Chris Houchens

There’s a neat marketing tactic involved in the promotion of the new season of “Boston Legal” which premieres tonight on ABC. There have been banner ads popping up that look like typical law office advertising. The ads promote the firm … Continue reading →

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