Tag: viral

kentucky kicks a**

One of the very first blog posts I published in 2005 was a repurposing of an op-ed article I wrote for the Courier-Journal about the failure of the Unbridled Spirit “rebranding” of Kentucky. I’ve used that story many many times

Posted in branding Tagged with: , , , ,

my God, they’re throwing guitars out there

So over the course of about two weeks, a Canadian folk singer has brought United Airlines to its knees with over 3 million views (and growing) of this viral video: There’s been lots of talk online and in the MSM

Posted in marketing, online Tagged with: , , , , , , ,

sacrifice your friends for free meat

This month, it will be six years since Crispin Porter + Bogusky took over the Burger King business and started serving up quirky and viral campaigns that have been critically acclaimed by those in the ad biz. Coq Roq, Whopper

Posted in advertising, marketing, online Tagged with: , , , ,

brewed stupidity

This happened today:–Well established local media organization wants to shoot video of the Starbucks coffee for votes promotion (which btw could be illegal)–The barista-in-charge won’t allow interviews or footage to be shot in the store.–Free coverage and promotional value to

Posted in marketing Tagged with: , ,

a conversation that’s happening somewhere RIGHT NOW

Clueless Marketing Guy #1 — We need to synergize our viralness on the web2.0 gravytrain. Clueless Marketing Guy #2 — What? #1 — We need something cool and interactive on the web that engages our customers. #2 — Let’s put

Posted in marketing Tagged with: , ,

Mr Splashy Pants

Greenpeace has been running a poll to name some whales that are traveling in the Pacific. 29 of the 30 nominations are for either mythical, Zen-ish, or new-age-type names like Kaimana, Shanti, and Aurora. And then scanning down the list,

Posted in marketing, online, strategy Tagged with: , , , , , ,

Names

I just wrapped up 2 exciting action-packed days of analyzing data from a survey. Between walking around bleary-eyed with Excel speadsheets imprinted on my retinas, I noticed something. The concept of the survey was for people to answer (open-response) what

Posted in branding Tagged with: , ,