Blog Archives

my God, they’re throwing guitars out there

So over the course of about two weeks, a Canadian folk singer has brought United Airlines to its knees with over 3 million views (and growing) of this viral video: There’s been lots of talk online and in the MSM

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Posted in marketing, online

Smack them hard on the bottom

Companies haven’t figured out the whole user-created paradigm yet. They know it’s hot and they want to get in on it, but when they try it’s as awkward as someone’s mother trying to hang with her kids’ friends. Take this

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Posted in advertising

Who’s in control?

First off, this is an a-political post. I have no horse in the race. I’m just looking at the marketing/media issues of this situation. If you haven’t heard, there’s a web video circulating that uses footage from the classic 1984

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Posted in marketing, media

Prediction

Prediction: Time Magazine’s announcement of “You” as Person of the Year will be greeted this week in 2 ways… 1) Here in the blogosphere, on You Tube, in WikiPedia, etc…there will be great fanfare that social media has hit the

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Posted in media, online

Names

I just wrapped up 2 exciting action-packed days of analyzing data from a survey. Between walking around bleary-eyed with Excel speadsheets imprinted on my retinas, I noticed something. The concept of the survey was for people to answer (open-response) what

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Posted in branding

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