Tag Archives: user generated content

my God, they’re throwing guitars out there

Posted on July 16, 2009 by Chris Houchens

So over the course of about two weeks, a Canadian folk singer has brought United Airlines to its knees with over 3 million views (and growing) of this viral video: There’s been lots of talk online and in the MSM … Continue reading →

Posted in marketing, online | Tagged , , , , , , , | 4 Comments

Smack them hard on the bottom

Posted on May 29, 2007 by Chris Houchens

Companies haven’t figured out the whole user-created paradigm yet. They know it’s hot and they want to get in on it, but when they try it’s as awkward as someone’s mother trying to hang with her kids’ friends. Take this … Continue reading →

Posted in advertising | Tagged , , | 1 Comment

Who’s in control?

Posted on March 26, 2007 by Chris Houchens

First off, this is an a-political post. I have no horse in the race. I’m just looking at the marketing/media issues of this situation. If you haven’t heard, there’s a web video circulating that uses footage from the classic 1984 … Continue reading →

Posted in marketing, media | Tagged , , , | 2 Comments

Prediction

Posted on December 17, 2006 by Chris Houchens

Prediction: Time Magazine’s announcement of “You” as Person of the Year will be greeted this week in 2 ways… 1) Here in the blogosphere, on You Tube, in WikiPedia, etc…there will be great fanfare that social media has hit the … Continue reading →

Posted in media, online | Tagged , , | 1 Comment

Names

Posted on September 7, 2006 by Chris Houchens

I just wrapped up 2 exciting action-packed days of analyzing data from a survey. Between walking around bleary-eyed with Excel speadsheets imprinted on my retinas, I noticed something. The concept of the survey was for people to answer (open-response) what … Continue reading →

Posted in branding | Tagged , , | 1 Comment