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Tag Archives: united breaks guitars
united trilogy ends
Last July, I wrote a post about United Breaks Guitars. Dave Carroll had promised to write a trilogy of songs about the sub par customer experience he had with United Airlines. The first song was an internet sensation. Currently, it’s nearing … Continue reading
Posted in branding, strategy
Tagged bestof2010, customer experience, customer service, social media, united airlines, united breaks guitars
2 Comments
my God, they’re throwing guitars out there
So over the course of about two weeks, a Canadian folk singer has brought United Airlines to its knees with over 3 million views (and growing) of this viral video: There’s been lots of talk online and in the MSM … Continue reading
Posted in marketing, online
Tagged canadians, customer service, sons of maxwell, united airlines, united breaks guitars, user generated content, viral, youtube
4 Comments
