Twitter has announced that they will begin accepting political ads. While anyone who has spent any time on Twitter knows it can be a politically charged environment, political advertisers need to be cautious with a media buy like this. Currently…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
twitter gets (more) political
the worst kind of tweet
The worst tweet someone can send on twitter is similar to this one: sorry for all the upcoming tweets! about to enter #twitterchat to LEARN from others!!!! Other than the excessive use of exclamation marks and the fake gushing about…
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marketing by committee part duex
A few days ago, I was participating in #b2bchat on Twitter. We were discussing corporate blogs and steveology tweeted: I think ghost blogging can be okay if it is the CEO’s ideas on the page, but ghost tweeting is just…
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the part of marketing that marketing people forget
Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped. Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very…
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Tagged with: bestof2010, customer experience, customer service, employees, foursquare, operations, starbucks, twitter
Posted in branding, marketing, strategy
Posted in branding, marketing, strategy
san francisco #140conf
I will be on the book author’s panel (with Pamela Slim) at the #140conf in San Francisco on Aug 19th. This San Francisco version of the #140conf looks to be interesting as it’s a part of Connected Marketing Week. During…
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