Tag Archives: twitter

twitter gets (more) political

Posted on September 22, 2011 by Chris Houchens

Twitter has announced that they will begin accepting political ads. While anyone who has spent any time on Twitter knows it can be a politically charged environment, political advertisers need to be cautious with a media buy like this. Currently … Continue reading →

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the worst kind of tweet

Posted on September 15, 2011 by Chris Houchens

The worst tweet someone can send on twitter is similar to this one: sorry for all the upcoming tweets! about to enter #twitterchat to LEARN from others!!!! Other than the excessive use of exclamation marks and the fake gushing about … Continue reading →

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marketing by committee part duex

Posted on September 20, 2010 by Chris Houchens

A few days ago, I was participating in #b2bchat on Twitter. We were discussing corporate blogs and steveology tweeted: I think ghost blogging can be okay if it is the CEO’s ideas on the page, but ghost tweeting is just … Continue reading →

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the part of marketing that marketing people forget

Posted on July 28, 2010 by Chris Houchens

Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped. Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very … Continue reading →

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san francisco #140conf

Posted on July 14, 2010 by Chris Houchens

I will be on the book author’s panel (with Pamela Slim) at the #140conf in San Francisco on Aug 19th. This San Francisco version of the #140conf looks to be interesting as it’s a part of Connected Marketing Week. During … Continue reading →

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