When most brands try to integrate their social media and traditional marketing, it’s … awkward. Here’s a current commercial for a brand and a product I am biologically unable to connect to: You know what helps says the hipster female…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
the one where I talk about kotex
learning marketing from local media
So your {insert local media outlet} is offering a free seminar that will “teach you how to market your business”. How benevolent of them to offer such a community service. I’m amazed at how many small businesses are suckered into…
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Tagged with: media, newspapers, radio, seminar, small business marketing, tv, yellow pages
Posted in advertising, marketing, media, speaking, strategy
Posted in advertising, marketing, media, speaking, strategy
numbers are not what they used to be
The television event is dead. After ABC heavily promoted it as the television event of the decade, the final episode of LOST on Sunday night was seen by about 13.6 million viewers. To put that in perspective, the final episode…
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connecting the dots
Another printed newspaper went away today and with typical media self-absorption, the paper reported their own obituary with an in-depth report complete with a full page front page farewell. This death comes on the tails of last week’s Pew Research report that apparently…
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Tagged with: brand strategy, crystal ball, journalism, newspapers, radio, tv
Posted in branding, media, strategy
Posted in branding, media, strategy
