Tag Archives: tropicana

watered down

Posted on April 8, 2009 by Chris Houchens

I realize I just picked on Tropicana not too long ago, but their latest product has me back on the warpath.They’ve introduced a product called Trop 50 which is supposedly a lower sugar juice. If you’ll glance at the ingredient list on the … Continue reading →

Posted in marketing, strategy | Tagged , , | 3 Comments

does not rhyme with orange

Posted on February 26, 2009 by Chris Houchens

The whole Tropicana fiasco fascinates me. While the new image looks very modern (and generic), it turns out people don’t want trendy OJ packaging. They want to be able to quickly pick up their favorite orange juice at the grocery. My big … Continue reading →

Posted in branding | Tagged , , , | 4 Comments