Tag Archives: the apprentice

Apprentice Marketing

Posted on March 21, 2006 by Chris Houchens

I thought there might not be any teachable moments in marketing with this season of The Apprentice. But then last night, the tide changed with 3 good marketing points. 1) I preach to clients and speaking audiences all the time … Continue reading →

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From Cherry Hall to Trump Tower

Posted on February 27, 2006 by Chris Houchens

If you’re a long time reader of the Shotgun Marketing BLOG, you know that I like to pull teachable moments in marketing from the NBC “reality” show “The Apprentice”. Season 5 starts tonight and I’m already interested in one of … Continue reading →

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Your Marketing’s Not As Cool As You Think It Is

Posted on October 28, 2005 by Chris Houchens

Ahh…the marketing lessons that one can learn by watching The Apprentice… Last night, 4 of the little kiss-ups got fired because they created a sales promotion that made sales go DOWN 34%. The reason? They fell in love with their … Continue reading →

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