Tag Archives: the apprentice

Secret of My Success

Posted on June 8, 2006 by Chris Houchens

Follow-up to my Pontiac Apprentice post::The http://www.pontiac.com/apprentice link now forwards to a page that has the following text… “The “Raise the Roof” promotion was a resounding success and has officially ended.” 450,000 visitors short of your goal is a resounding … Continue reading →

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G6 Flops….Again

Posted on June 7, 2006 by Chris Houchens

My main keynote, “Big Picture Marketing”, is built around 3 main points. The first, which is… Marketing begins with the Product …usually elicits a big “DUH” across the room until I start showing examples of how often this step is … Continue reading →

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Product Placement is HOOOGE

Posted on May 31, 2006 by Chris Houchens

DONALD TRUMP: (reading off cue cards)“The product placement industry is Hooooge. It’s an $8 bajillion dollar a year industry. And I should know. People pay plenty to have their products placed on my show “The Apprentice” which is the #1 … Continue reading →

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That Smarts

Posted on March 28, 2006 by Chris Houchens

The Mensa brand is getting beat up right now. Mensa, of course, is “that thing for smart people”. In the Ries branding example of “owning” words…Mensa owns the word “smart”. If someone is a member of Mensa, then you probably … Continue reading →

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Apprentice ppt

Posted on March 21, 2006 by Chris Houchens

Here’s a Columbo “oh yeah, one more thing” post…. While at lunch, I remembered there was another point I wanted to make in my Apprentice Marketing post. (I need to start taking notes while watching TV) Point 4) – If … Continue reading →

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