Follow-up to my Pontiac Apprentice post::The http://www.pontiac.com/apprentice link now forwards to a page that has the following text… “The “Raise the Roof” promotion was a resounding success and has officially ended.” 450,000 visitors short of your goal is a resounding…
Read more ›
Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
Secret of My Success
G6 Flops….Again
My main keynote, “Big Picture Marketing”, is built around 3 main points. The first, which is… Marketing begins with the Product …usually elicits a big “DUH” across the room until I start showing examples of how often this step is…
Read more ›
Product Placement is HOOOGE
DONALD TRUMP: (reading off cue cards)“The product placement industry is Hooooge. It’s an $8 bajillion dollar a year industry. And I should know. People pay plenty to have their products placed on my show “The Apprentice” which is the #1…
Read more ›
That Smarts
The Mensa brand is getting beat up right now. Mensa, of course, is “that thing for smart people”. In the Ries branding example of “owning” words…Mensa owns the word “smart”. If someone is a member of Mensa, then you probably…
Read more ›
Apprentice ppt
Here’s a Columbo “oh yeah, one more thing” post…. While at lunch, I remembered there was another point I wanted to make in my Apprentice Marketing post. (I need to start taking notes while watching TV) Point 4) – If…
Read more ›
