Way back in the “early oughts”, Pepsico / Tricon (now known as Yum!) employed Jason “george costanza” Alexander to make the pitch that Kentucky FRIED Chicken was diet food. It was attacked as a stupid outrageous advertising campaign and was quietly…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
christine is not jared
welcome to the jungle
It’s bad enough when you mess up your own publicity stunt and damage your own brand. It’s worse when you drag someone else into it. While last week’s Dr Pepper fiasco hurt the beverage maker, Axl Rose is saying it…
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Kentucky Fried Derby
The Run for the Roses will now be the Run for the Tacos. The Kentucky Derby has announced that Yum! Brands (which owns Taco Bell, Pizza Hut, KFC, Long John Silvers, and A&W Restaurants) will be a naming sponsor of…
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Do one thing and do it well
Do one thing and do it well. It works great for plucky start-ups and companies old enough to know it’s the only way. It’s the companies in the middle that start reaching for everything and abandoning the core product/service that…
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