Tag Archives: taco bell

christine is not jared

Posted on January 6, 2010 by Chris Houchens

Way back in the “early oughts”, Pepsico / Tricon (now known as Yum!) employed Jason “george costanza” Alexander to make the pitch that Kentucky FRIED Chicken was diet food. It was attacked as a stupid outrageous advertising campaign and was quietly … Continue reading →

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welcome to the jungle

Posted on December 4, 2008 by Chris Houchens

It’s bad enough when you mess up your own publicity stunt and damage your own brand. It’s worse when you drag someone else into it. While last week’s Dr Pepper fiasco hurt the beverage maker, Axl Rose is saying it … Continue reading →

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Kentucky Fried Derby

Posted on February 1, 2006 by Chris Houchens

The Run for the Roses will now be the Run for the Tacos. The Kentucky Derby has announced that Yum! Brands (which owns Taco Bell, Pizza Hut, KFC, Long John Silvers, and A&W Restaurants) will be a naming sponsor of … Continue reading →

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Do one thing and do it well

Posted on October 11, 2005 by Chris Houchens

Do one thing and do it well. It works great for plucky start-ups and companies old enough to know it’s the only way. It’s the companies in the middle that start reaching for everything and abandoning the core product/service that … Continue reading →

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