Tag Archives: statistics

Real Numbers

Posted on November 14, 2006 by Chris Houchens

As I said in this post and followed up with this post…when you do a survey and then publish the numbers, the numbers become real. When people are shown statistics, very few people will question the methodology that was used … Continue reading →

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Wanamaker finally gets it

Posted on July 13, 2006 by Chris Houchens

–In stocks, it’s “Buy Low. Sell High”.–In weather, it’s “not the heat, it’s the humidity”.–In advertising, it’s “I know half my advertising is wasted, but I don’t know which half.” It’s a quote attributed to John Wanamaker who owned a … Continue reading →

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Blogs as a Marketing Research Tool

Posted on April 11, 2006 by Chris Houchens

Alex asks the following question in the comments of my recent marketing research post…. “I know it’s not hugely scientific, but I’m sure with a little imagination a decent blog could provide businesses with very useful focus group style feedback.Comments … Continue reading →

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Lies, Damned Lies, and Statistics

Posted on April 10, 2006 by Chris Houchens

I see alot of misplaced gusto for marketing. Some of it comes in the form of bad print or broadcast advertising. And while bad ads or bad media buys are not as effective as they could be, at least they’re … Continue reading →

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Black Friday

Posted on November 25, 2005 by Chris Houchens

I’ve heard the fake statistic too many times today already not to post this… The day after Thanksgiving is NOT the biggest shopping day of the year. You hear this alot from people you know…as well as lazy news outlets … Continue reading →

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