Tag Archives: startups

the one where I’m motivational

Posted on May 20, 2009 by Chris Houchens

I think I’ve met this guy and many others very much like him. When you’re in marketing, people come to you and want you to help them tell others about their crazy ideas. And sometimes, by the time they want … Continue reading →

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maslow’s business strategy

Posted on February 3, 2009 by Chris Houchens

I had no blog posts last week. I also had no power. I had no heat. Each day, I fought windmills. Finding a place to keep the family warm. Cleaning up from where the trees crashed into the house and … Continue reading →

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focus on the wrong things

Posted on October 22, 2008 by Chris Houchens

Most people starting a business spend entirely too much time, energy and money playing house rather than marketing the business. They focus on setting up a corporation, printing business cards, pens, etc. And all that seems like a lot of … Continue reading →

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Playing House

Posted on August 28, 2007 by Chris Houchens

For many people who are starting a business, the first step of planning involves a call or online order to Lands End for the embroidered shirts. Their next step is spending gi-normous amounts of cash with lawyers, branding consultants, and … Continue reading →

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Brioche Eaters

Posted on June 27, 2007 by Chris Houchens

So I’m working with a web designer on a project for a client and I notice there are several glitches on the website when I view it in my browser. The web designer emails -“Yes. I’m building and optimizing for … Continue reading →

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