Tag: startups

the one where I’m motivational

I think I’ve met this guy and many others very much like him. When you’re in marketing, people come to you and want you to help them tell others about their crazy ideas. And sometimes, by the time they want

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maslow’s business strategy

I had no blog posts last week. I also had no power. I had no heat. Each day, I fought windmills. Finding a place to keep the family warm. Cleaning up from where the trees crashed into the house and

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focus on the wrong things

Most people starting a business spend entirely too much time, energy and money playing house rather than marketing the business. They focus on setting up a corporation, printing business cards, pens, etc. And all that seems like a lot of

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Playing House

For many people who are starting a business, the first step of planning involves a call or online order to Lands End for the embroidered shirts. Their next step is spending gi-normous amounts of cash with lawyers, branding consultants, and

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Brioche Eaters

So I’m working with a web designer on a project for a client and I notice there are several glitches on the website when I view it in my browser. The web designer emails –“Yes. I’m building and optimizing for

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William Henry Harrison

In my main keynote, I take the audience through a series of three essential elements for successful marketing. The first element, “Marketing begins with the Product” is usually met with a collective “Duh” from the room. But so many organizations

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Marketing a Startup

Last night, I flipped through the new June 2006 issue of Business2.0 which is usually a pretty good read. However, I got mad last night when I read this issue’s cover story about “the 16 steps to building a bulletproof

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