Tag Archives: starbucks

double half caff

Posted on March 7, 2008 by Chris Houchens

Earlier this week, Advertising Age quoted me in an article on some comments I made about Starbucks shutting down over 7,000 locations one night in late February for a barista boot camp.It’s now old news, but let me clarify and … Continue reading →

Posted in branding, marketing | Tagged , , , , | 1 Comment

Cream and Sugar

Posted on November 13, 2006 by Chris Houchens

Saturday afternoon on the way to Nashville, I stopped at a McDonalds to get a Coke. Here’s the conversation that the person in front of me had with the cashier… GUY: Senior coffee, please MICKEY D: Would you like for … Continue reading →

Posted in marketing | Tagged , , | 1 Comment

Caffeinated Promises

Posted on September 6, 2006 by Chris Houchens

There’s the old adage that “if you don’t take care of your customers…someone else will”. That now seems to be the case after Starbucks reneged on an iced coffee internet coupon. As always, when you drop the ball, someone is … Continue reading →

Posted in branding, marketing | Tagged , , | 1 Comment

Decaf Venti Amplification and Clarification with Foam

Posted on March 17, 2006 by Chris Houchens

I wanted to clarify and add to my McDonalds “premium” post after something I saw on the news this morning. The focus of the story was that McDonalds is going after the morning coffee market now firmly held by Starbucks … Continue reading →

Posted in branding | Tagged , , , | 1 Comment