Strong brands have strong leaders with strong personalities. This branded leadership will help organizations succeed because the audience will have confidence that the leaders will respond to their needs. Leaders of the organization (at all levels) can influence brand perception.…
Read more ›
Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
brand leadership
brand mutiny aboard the Pequod
The basic question is: Do you know this mermaid well enough for her to carry an entire global brand? Even though you may have seen her everyday for the past 40 years, I don’t think anyone has really noticed her.…
Read more ›
the part of marketing that marketing people forget
Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped. Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very…
Read more ›
Tagged with: bestof2010, customer experience, customer service, employees, foursquare, operations, starbucks, twitter
Posted in branding, marketing, strategy
Posted in branding, marketing, strategy
hey brother, can you spare a dime? I’m a little venti
Starbucks is concerned that you think a $4 cuppajoe is an extragavance in a tight economy. They’re planning an ad campaign to rid your little mind of the “myth” of a $4 sbux treat. Since they’re knee-jerking and killing the…
Read more ›
brewed stupidity
This happened today:–Well established local media organization wants to shoot video of the Starbucks coffee for votes promotion (which btw could be illegal)–The barista-in-charge won’t allow interviews or footage to be shot in the store.–Free coverage and promotional value to…
Read more ›
