Tag: starbucks

brand leadership

Strong brands have strong leaders with strong personalities. This branded leadership will help organizations succeed because the audience will have confidence that the leaders will respond to their needs. Leaders of the organization (at all levels) can influence brand perception.

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brand mutiny aboard the Pequod

The basic question is: Do you know this mermaid well enough for her to carry an entire global brand? Even though you may have seen her everyday for the past 40 years, I don’t think anyone has really noticed her.

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the part of marketing that marketing people forget

Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped. Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very

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hey brother, can you spare a dime? I’m a little venti

Starbucks is concerned that you think a $4 cuppajoe is an extragavance in a tight economy. They’re planning an ad campaign to rid your little mind of the “myth” of a $4 sbux treat. Since they’re knee-jerking and killing the

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brewed stupidity

This happened today:–Well established local media organization wants to shoot video of the Starbucks coffee for votes promotion (which btw could be illegal)–The barista-in-charge won’t allow interviews or footage to be shot in the store.–Free coverage and promotional value to

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double half caff

Earlier this week, Advertising Age quoted me in an article on some comments I made about Starbucks shutting down over 7,000 locations one night in late February for a barista boot camp.It’s now old news, but let me clarify and

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Cream and Sugar

Saturday afternoon on the way to Nashville, I stopped at a McDonalds to get a Coke. Here’s the conversation that the person in front of me had with the cashier… GUY: Senior coffee, please MICKEY D: Would you like for

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