Tag Archives: starbucks

brand leadership

Posted on February 9, 2012 by Chris Houchens

Strong brands have strong leaders with strong personalities. This branded leadership will help organizations succeed because the audience will have confidence that the leaders will respond to their needs. Leaders of the organization (at all levels) can influence brand perception. … Continue reading →

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brand mutiny aboard the Pequod

Posted on January 5, 2011 by Chris Houchens

The basic question is: Do you know this mermaid well enough for her to carry an entire global brand? Even though you may have seen her everyday for the past 40 years, I don’t think anyone has really noticed her. … Continue reading →

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the part of marketing that marketing people forget

Posted on July 28, 2010 by Chris Houchens

Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped. Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very … Continue reading →

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hey brother, can you spare a dime? I’m a little venti

Posted on March 18, 2009 by Chris Houchens

Starbucks is concerned that you think a $4 cuppajoe is an extragavance in a tight economy. They’re planning an ad campaign to rid your little mind of the “myth” of a $4 sbux treat. Since they’re knee-jerking and killing the … Continue reading →

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brewed stupidity

Posted on November 4, 2008 by Chris Houchens

This happened today:–Well established local media organization wants to shoot video of the Starbucks coffee for votes promotion (which btw could be illegal)–The barista-in-charge won’t allow interviews or footage to be shot in the store.–Free coverage and promotional value to … Continue reading →

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