Tag: southwest

brand leadership

Strong brands have strong leaders with strong personalities. This branded leadership will help organizations succeed because the audience will have confidence that the leaders will respond to their needs. Leaders of the organization (at all levels) can influence brand perception.

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getting priorities straight

Paula Berg is leaving her position as Manager of Emerging Media at Southwest Airlines. And instead of burning bridges on the way out, she left a (ahem) LUV note about Southwest. Like any good marketer — alot of it is

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and the dominoes started to fall

I called it. Today’s announcement — United is following American’s lead. Of course, when your industry is hated and someone else has already taken the brunt of the PR backlash — decisions like these are pretty easy. Way to step

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come check my wiring harness

I’m a Southwest person. If they don’t go where I’m going, I’m a US Airways person. With US Airways alliances, sometimes they stick me on a United flight. I haven’t flown on American in about 10 years — until a

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Free to move about the cabin

First off, let me make clear that I’m a huge fan of Southwest Airlines. When I travel, they are my first choice for an airline. The price, the company culture, and common sense methodology that they use to run a

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Wine, cheese, and Tractors

First…a delightful tangent story….. A few years ago, I boarded a flight in Nashville and found the entire C-level management team of the Tractor Supply Company (TSC) seated around me. Apparently, TSC was being featured in that month’s new issue

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