Tag Archives: social media

social media marketing perfection

Posted on April 7, 2010 by Chris Houchens

Small businesses and large corporations are all atwitter about how to do social media. (pun intended) They hire snake oil social media gurus or they rely on advice from an agency (who only has 13 facebook fans and 81 twitter … Continue reading →

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drive by social media

Posted on March 30, 2010 by Chris Houchens

Ahhhh. The age of customer empowerment. Nothing quite as satisfiying as sticking it to the man with a social media lashing.  I’ve written on this blog and elsewhere that this is a good thing for both customers and brands. It … Continue reading →

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learning as you go

Posted on March 19, 2010 by Chris Houchens

I would venture to say there are very few people who would skydive, ride a bull, wrestle alligators, or climb one of the Seven Summits without experience or at least after watching a very good orientation video. And yet companies … Continue reading →

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united trilogy ends

Posted on March 2, 2010 by Chris Houchens

Last July, I wrote a post about United Breaks Guitars. Dave Carroll had promised to write a trilogy of songs about the sub par customer experience he had with United Airlines. The first song was an internet sensation. Currently, it’s nearing … Continue reading →

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just a tweet

Posted on July 28, 2009 by Chris Houchens

The twittersphere is all a-twitter about a company suing a woman for $50,000 over one of her tweets. The offending tweet from @abonnen to her 20 followers was: …who said sleeping in a moldy apartment was bad for you? Horizon … Continue reading →

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