Tag Archives: social media

Four Online Marketing Mistakes Small Businesses Make (And How to Avoid Them)

Posted on September 1, 2011 by Chris Houchens

The following is a guest post by digital marketing strategist Seth Spears. As a small business owner, when it comes to marketing your product or service online, there are two options: jump in feet first as an early technology adopter, … Continue reading →

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shoving new ideas into old boxes

Posted on June 22, 2011 by Chris Houchens

There are lots of new marketing tools popping up that you can use to send your message to your audience. So why are you repurposing this new social technology to fit your current models instead of creating new ones? Don’t … Continue reading →

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the cart and the horse

Posted on May 18, 2011 by Chris Houchens

We’re now on the other side of the curve. If your organization doesn’t already have a toe in the social media waters, you’re late to the game. But just as “everybody” threw up an online brochure and said they had … Continue reading →

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social media math

Posted on January 10, 2011 by Chris Houchens

This post is not about the numbers. It’s about common sense. It doesn’t really matter how many followers you have or what your Klout score is — just as long as you’re using those social media channels to engage your … Continue reading →

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social media marketing perfection

Posted on April 7, 2010 by Chris Houchens

Small businesses and large corporations are all atwitter about how to do social media. (pun intended) They hire snake oil social media gurus or they rely on advice from an agency (who only has 13 facebook fans and 81 twitter … Continue reading →

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