Tag: social media

social is a marketing tool, not a strategy

I often make the analogy that social media marketing is like building your house on land that you don’t own. To be certain, social media marketing is an essential element in today’s marketing plans, but to put all the marketing

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living by the sword

A little over two years ago, Morton’s steakhouse pulled off a promotional stunt that generated tons of publicity by meeting a rabid Morton’s fan (who is also a social media celebrity) at the airport with a steak dinner after he

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oreo was not a slam dunk

From the moment the power went out in the Superdome and Oreo pulled off the social media coup of the Super Bowl Big Game, I knew there would be ad nauseum analysis of it. (pun intended) And sure enough, over

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auto DM means you’re a snake oil salesman

Don’t auto DM people when they follow you on Twitter. It’s dumb. I follow you. You send me a auto DM. I unfollow you. Cheesier the DM, quicker the unfollow. — Chris Houchens (@shotgunconcepts) July 4, 2012 What flashes of

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what customers think of your marketing and social media strategy

I enjoy reading James Lileks daily for several reasons. Foremost, he’s clever. He has the knowledge and sensibility of looking back at the past while living in the present and embracing the future. (Sounds complicated, but read him and it

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the one where I talk about kotex

When most brands try to integrate their social media and traditional marketing, it’s … awkward. Here’s a current commercial for a brand and a product I am biologically unable to connect to: You know what helps says the hipster female

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Four Online Marketing Mistakes Small Businesses Make (And How to Avoid Them)

The following is a guest post by digital marketing strategist Seth Spears. As a small business owner, when it comes to marketing your product or service online, there are two options: jump in feet first as an early technology adopter,

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