Blog Archives

the one where I talk about kotex

When most brands try to integrate their social media and traditional marketing, it’s … awkward. Here’s a current commercial for a brand and a product I am biologically unable to connect to: You know what helps says the hipster female

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Posted in advertising, strategy

Four Online Marketing Mistakes Small Businesses Make (And How to Avoid Them)

The following is a guest post by digital marketing strategist Seth Spears. As a small business owner, when it comes to marketing your product or service online, there are two options: jump in feet first as an early technology adopter,

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Posted in online

shoving new ideas into old boxes

There are lots of new marketing tools popping up that you can use to send your message to your audience. So why are you repurposing this new social technology to fit your current models instead of creating new ones? Don’t

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Posted in marketing, online

the cart and the horse

We’re now on the other side of the curve. If your organization doesn’t already have a toe in the social media waters, you’re late to the game. But just as “everybody” threw up an online brochure and said they had

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Posted in marketing, online, strategy

social media math

This post is not about the numbers. It’s about common sense. It doesn’t really matter how many followers you have or what your Klout score is — just as long as you’re using those social media channels to engage your

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Posted in advertising

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