Tag: small business marketing

airquote marketing

Dear small business whose ad is featured in this photo… Firstly, you’re not “using” the right term for people to “like” your page on “Facebook”. I further “suggest” that you actually take a step back with your social marketing “strategy”

Posted in advertising, online Tagged with: ,

it’s always the little things

Positive branding comes from positive customer experiences. Most of your brand is built through mundane daily customer experiences rather than polished marketing messages. The opportunity and danger in this is that there are a LOT of little things that can

Posted in branding, marketing Tagged with: ,

Four Online Marketing Mistakes Small Businesses Make (And How to Avoid Them)

The following is a guest post by digital marketing strategist Seth Spears. As a small business owner, when it comes to marketing your product or service online, there are two options: jump in feet first as an early technology adopter,

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just DO something

I saw a friend at lunch today and our conversation centered around business, the economy, and the fact that everyone seems to be on hiatus. They’re waiting for things to change before they get back into full gear. Our talk

Posted in strategy Tagged with: ,

learning marketing from local media

So your {insert local media outlet} is offering a free seminar that will “teach you how to market your business”. How benevolent of them to offer such a community service. I’m amazed at how many small businesses are suckered into

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the one where I’m motivational

I think I’ve met this guy and many others very much like him. When you’re in marketing, people come to you and want you to help them tell others about their crazy ideas. And sometimes, by the time they want

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bad realtor ads

I have expressed my general dislike of poor marketing techniques of local REALTORS® before. (Has the National Association of REALTORS® also registered® the overuse of ALL CAPS®?) But now there’s a one-stop shop to highlight the worst of the worst.

Posted in advertising, marketing Tagged with: ,