Tag Archives: salespeople

Attention Small Business People

Posted on September 14, 2007 by Chris Houchens

If a media salesperson is putting together your entire media buy for you “as a favor”… Or if a media salesperson is your buddy and is “helping” you buy advertising… You really need to have a reality check. I refer … Continue reading →

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Small Rule

Posted on June 18, 2007 by Chris Houchens

The smaller an available ad space, the more information the client (or salesperson) will want to cram in it. Pass it on…SharePrintEmailDiggReddit

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Salespeople types

Posted on June 2, 2007 by Chris Houchens

Lots of people confuse sales with marketing and vice versa. Sales is an important function of marketing and sometimes that function is carried out by salespeople. Unfortunately, good salespeople are hard to find. I’m sure you’ve run across one or … Continue reading →

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From all of us to all of you

Posted on December 4, 2006 by Chris Houchens

Ahh….the snow….the decorations….the wasted advertising dollars. It’s the time of year that salespeople go out and bilk unsuspecting small business owners into wasting their “advertising dollars” for holiday greetings. In case you’re thinking of buying, here’s some ready-made copy… Shotgun … Continue reading →

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Marketing with Sally Struthers

Posted on February 22, 2006 by Chris Houchens

This happens more in small businesses in smaller markets, but I’ve seen examples of it everywhere. “We’re doing a special section this week to highlight the boy’s basketball team trip to the state tournament. Will you support the team?” Ask … Continue reading →

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