One of the analogies I probably wear out is comparing bad salespeople to the kids selling ads for school yearbooks. At several times in my career, I was in charge of the marketing for local small businesses. In each job, I would…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
sell. don’t beg.
expecting this call
Concerning this MediaShift post: Hi! I’m calling from your local newspaper. As you may know, over the past few years our industry completely missed the boat on how to succeed online. As a matter of fact, we’re still arguing with…
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Tagged with: newspapers, sales, salespeople, small business marketing
Posted in advertising, media, online
Posted in advertising, media, online
sales diets
Dieters who don’t know the right way to lose weight by eating right and exercise may succumb to binging/purging. Salespeople who don’t know the right way to sell by establishing relationships may succumb to cold calling. And they’ll cold call…
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someone tried to proposition me in a hotel lobby
Last week, I was in Chicago speaking to a group. The hotel had an afternoon social time that I stopped at one afternoon to grab a snack. While I was sitting there, a young guy came in and started talking…
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on the phone
A salesguy got in contact with me this morning in reference to a service we’re looking at signing up with. I typed the following as I was on the phone with him. Why would you start out this call with…
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