Tag Archives: sales

no one cares about your company’s history

Posted on August 17, 2011 by Chris Houchens

I’m sure you’ve had this happen to you. Someone is making a sales pitch or educational presentation to you. They need your attention. Then as they begin, they say… but before we get started let me tell you a little … Continue reading →

Posted in marketing, speaking | Tagged , , , | 1 Comment

sell. don’t beg.

Posted on February 11, 2010 by Chris Houchens

One of the analogies I probably wear out is comparing bad salespeople to the kids selling ads for school yearbooks. At several times in my career, I was in charge of the marketing for local small businesses. In each job, I would … Continue reading →

Posted in marketing | Tagged , | 4 Comments

expecting this call

Posted on November 24, 2008 by Chris Houchens

Concerning this MediaShift post: Hi! I’m calling from your local newspaper. As you may know, over the past few years our industry completely missed the boat on how to succeed online. As a matter of fact, we’re still arguing with … Continue reading →

Posted in advertising, media, online | Tagged , , , | Comments Off

sales diets

Posted on August 21, 2008 by Chris Houchens

Dieters who don’t know the right way to lose weight by eating right and exercise may succumb to binging/purging. Salespeople who don’t know the right way to sell by establishing relationships may succumb to cold calling. And they’ll cold call … Continue reading →

Posted in marketing | Tagged , , , | Comments Off

someone tried to proposition me in a hotel lobby

Posted on April 18, 2008 by Chris Houchens

Last week, I was in Chicago speaking to a group. The hotel had an afternoon social time that I stopped at one afternoon to grab a snack. While I was sitting there, a young guy came in and started talking … Continue reading →

Posted in marketing | Tagged , , , | 4 Comments