Blog Archives

R.O.I.

There seems to be a current craze in taking the standard abbreviation, R.O.I., and substituting another word for “Investment” to make a point. For example, I have recently heard people talk or read articles about things such as: Return on

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Posted in marketing

Secret of My Success

Follow-up to my Pontiac Apprentice post::The http://www.pontiac.com/apprentice link now forwards to a page that has the following text… “The “Raise the Roof” promotion was a resounding success and has officially ended.” 450,000 visitors short of your goal is a resounding

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Posted in branding

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