Tag: retail

there will always be a scar

With this new commercial, it seems that JC Penney (NOT JCP) has now fully come back to their senses… I’ve been updating my original post on the JC Penney brand debacle as they’ve come to this point. And I’m glad

Posted in branding Tagged with: , , ,

jc penney failure

I’m typically not one to root for something to fail, but I will make exceptions. Ever since the “rebranding” of JC Penney JCP back in February, I’ve boycotted the store and waited for the day that their marketing stupidity would

Posted in advertising, branding, strategy Tagged with: , , , ,