Tag: restaurants

weakest link

Most restaurant menus are bad. Really bad. If you’re a restaurateur, here are some tips to help you create your restaurant menu.

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social media marketing perfection

Small businesses and large corporations are all atwitter about how to do social media. (pun intended) They hire snake oil social media gurus or they rely on advice from an agency (who only has 13 facebook fans and 81 twitter

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rebranding the hut

In one of the worst “re-branding” moves that I’ve ever seen, Pizza Hut is dropping pizza from its name and will now be known in some locations as just ‘The Hut‘. What a great move. Trash over 50 years of

Posted in branding, marketing, strategy Tagged with: , , , ,

Shoney’s gives you gas

Some marketing campaigns just don’t think things through. Shoney’s has a new campaign for their “2 can dine” dinners. The spot is OK. It features a Confederate and Union soldier sitting down to eat…and obviously they don’t get along. The

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