Tag Archives: rebrand

sam’s new hat

Posted on July 28, 2008 by Chris Houchens

Have a bad name from destroying downtown businesses, treating your employees badly, and dominating the American capitalist system? Maybe a new logo will fix everything. Pass it on…SharePrintEmailDiggReddit

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Rebrand Nation

Posted on May 30, 2007 by Chris Houchens

I don’t want to get into the politics of it, but this article from Slate is a wonderful example of the mistakes that are made when you try to “REBRAND” through words and not actions. It doesn’t matter what you … Continue reading →

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Mc-Iced

Posted on May 1, 2007 by Chris Houchens

I continue to watch the attempted evolution of the McDonalds brand. It seems they to want to be the next Starbucks with all the coffee promotions they’ve been brewing lately. McDonalds has introduced a new iced coffee drink. At least … Continue reading →

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Planetary Branding

Posted on August 25, 2006 by Chris Houchens

Before I begin…let me just say this analogy is imperfect…but we’re working on it. The planet Pluto got “demoted” this week. It’s now official. The International Astronomical Union (IAU) stripped Pluto of the planetary status it has held since its … Continue reading →

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Czech Mate

Posted on January 31, 2006 by Chris Houchens

Just as we’re “re-branding” every spot on the map in the U.S….the phenomenon has spread worldwide. The Czech Republic now has a logo. [LINK] Newsflash:: Most countries already have a logo…it’s called a FLAG. I’m no expert on Eastern European … Continue reading →

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