Tag Archives: rebrand

long term brands work

Posted on March 24, 2011 by Chris Houchens

Diet Coke has surpassed Pepsi for the first time to become the second-most popular soft drink in the country. Regular Coke is still in the top spot. Pepsi underwent a massive rebrand for most of their product lines in 2008. … Continue reading →

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brand mutiny aboard the Pequod

Posted on January 5, 2011 by Chris Houchens

The basic question is: Do you know this mermaid well enough for her to carry an entire global brand? Even though you may have seen her everyday for the past 40 years, I don’t think anyone has really noticed her. … Continue reading →

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drinking new coke at disney

Posted on November 5, 2009 by Chris Houchens

The great thing about established brands is that they all have a deep core element that they can always refer back to. This core attribute defines the brand in the public’s mind. McDonalds has the arches and the clown. Playboy … Continue reading →

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rebranding the hut

Posted on June 19, 2009 by Chris Houchens

In one of the worst “re-branding” moves that I’ve ever seen, Pizza Hut is dropping pizza from its name and will now be known in some locations as just ‘The Hut‘. What a great move. Trash over 50 years of … Continue reading →

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bada bing

Posted on June 3, 2009 by Chris Houchens

Lots of people are hating Bing just because it’s from MSFT. I think you can find lots of other reasons to hate it including that Bing can’t seem to find things that are on the Internet — which is the … Continue reading →

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