Diet Coke has surpassed Pepsi for the first time to become the second-most popular soft drink in the country. Regular Coke is still in the top spot. Pepsi underwent a massive rebrand for most of their product lines in 2008.…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
long term brands work
brand mutiny aboard the Pequod
The basic question is: Do you know this mermaid well enough for her to carry an entire global brand? Even though you may have seen her everyday for the past 40 years, I don’t think anyone has really noticed her.…
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drinking new coke at disney
The great thing about established brands is that they all have a deep core element that they can always refer back to. This core attribute defines the brand in the public’s mind. McDonalds has the arches and the clown. Playboy…
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rebranding the hut
In one of the worst “re-branding” moves that I’ve ever seen, Pizza Hut is dropping pizza from its name and will now be known in some locations as just ‘The Hut‘. What a great move. Trash over 50 years of…
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Tagged with: brand strategy, customer service, pizza hut, rebrand, restaurants
Posted in branding, marketing, strategy
Posted in branding, marketing, strategy
