Blog Archives

tips from a radio dinosaur

I spent 14 years of my life behind a microphone while being exposed to RF radiation. And while it’s been a little more than 5 years since the last time I held down a regular airshift … enough time for

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Posted in media

turn me off

You can use these in blog posts, presentations, etc, but I will seize up and stop accepting your premise at that point. I conducted a survey of my Facebook (twitter, etc) friends… Huge peeve of mine, but there are proper

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Posted in strategy

ad and marketing phrases that I hate

Don’t make me hate you. Don’t use these. new state of the art websiteAs opposed to our old website which was run by steam and coal. got (insert product here)?We got milk and that was enough. Thanks. free giftEver paid

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Posted in advertising, marketing

sales diets

Dieters who don’t know the right way to lose weight by eating right and exercise may succumb to binging/purging. Salespeople who don’t know the right way to sell by establishing relationships may succumb to cold calling. And they’ll cold call

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Posted in marketing

on the phone

A salesguy got in contact with me this morning in reference to a service we’re looking at signing up with. I typed the following as I was on the phone with him. Why would you start out this call with

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Posted in marketing

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