Tag Archives: rants

tips from a radio dinosaur

Posted on November 30, 2010 by Chris Houchens

I spent 14 years of my life behind a microphone while being exposed to RF radiation. And while it’s been a little more than 5 years since the last time I held down a regular airshift … enough time for … Continue reading →

Posted in media | Tagged , | 8 Comments

turn me off

Posted on March 31, 2010 by Chris Houchens

You can use these in blog posts, presentations, etc, but I will seize up and stop accepting your premise at that point. I conducted a survey of my Facebook (twitter, etc) friends… Huge peeve of mine, but there are proper … Continue reading →

Posted in strategy | Tagged | 2 Comments

ad and marketing phrases that I hate

Posted on January 5, 2009 by Chris Houchens

Don’t make me hate you. Don’t use these. new state of the art websiteAs opposed to our old website which was run by steam and coal. got (insert product here)?We got milk and that was enough. Thanks. free giftEver paid … Continue reading →

Posted in advertising, marketing | Tagged , , , | 4 Comments

sales diets

Posted on August 21, 2008 by Chris Houchens

Dieters who don’t know the right way to lose weight by eating right and exercise may succumb to binging/purging. Salespeople who don’t know the right way to sell by establishing relationships may succumb to cold calling. And they’ll cold call … Continue reading →

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on the phone

Posted on November 19, 2007 by Chris Houchens

A salesguy got in contact with me this morning in reference to a service we’re looking at signing up with. I typed the following as I was on the phone with him. Why would you start out this call with … Continue reading →

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