It’s summertime. I know this for two reasons: It’s hot and I’m hearing more Coke commercials on the radio. Whenever I hear Coca-Cola jingles on the radio, my mind goes back to the mid-1990s and the “Always Coca-Cola” campaign. Those…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
advertising lessons from coca-cola summer
Tagged with: coca-cola, commercials, jingle, radio
Posted in advertising, branding, marketing, strategy
Posted in advertising, branding, marketing, strategy
learning marketing from local media
So your {insert local media outlet} is offering a free seminar that will “teach you how to market your business”. How benevolent of them to offer such a community service. I’m amazed at how many small businesses are suckered into…
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Tagged with: media, newspapers, radio, seminar, small business marketing, tv, yellow pages
Posted in advertising, marketing, media, speaking, strategy
Posted in advertising, marketing, media, speaking, strategy
tips from a radio dinosaur
I spent 14 years of my life behind a microphone while being exposed to RF radiation. And while it’s been a little more than 5 years since the last time I held down a regular airshift … enough time for…
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connecting the dots
Another printed newspaper went away today and with typical media self-absorption, the paper reported their own obituary with an in-depth report complete with a full page front page farewell. This death comes on the tails of last week’s Pew Research report that apparently…
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Tagged with: brand strategy, crystal ball, journalism, newspapers, radio, tv
Posted in branding, media, strategy
Posted in branding, media, strategy
