Tag Archives: radio

advertising lessons from coca-cola summer

Posted on June 13, 2011 by Chris Houchens

It’s summertime. I know this for two reasons: It’s hot and I’m hearing more Coke commercials on the radio. Whenever I hear Coca-Cola jingles on the radio, my mind goes back to the mid-1990s and the “Always Coca-Cola” campaign. Those … Continue reading →

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learning marketing from local media

Posted on February 22, 2011 by Chris Houchens

So your {insert local media outlet} is offering a free seminar that will “teach you how to market your business”. How benevolent of them to offer such a community service. I’m amazed at how many small businesses are suckered into … Continue reading →

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tips from a radio dinosaur

Posted on November 30, 2010 by Chris Houchens

I spent 14 years of my life behind a microphone while being exposed to RF radiation. And while it’s been a little more than 5 years since the last time I held down a regular airshift … enough time for … Continue reading →

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connecting the dots

Posted on March 17, 2009 by Chris Houchens

Another printed newspaper went away today and with typical media self-absorption, the paper reported their own obituary with an in-depth report complete with a full page front page farewell. This death comes on the tails of last week’s Pew Research report that apparently … Continue reading →

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just use the other ad

Posted on November 26, 2008 by Chris Houchens

Good points made in this Ad Report Card article from Slate about what’s killing the effectiveness of online video ads. Just like “in the good old days” when all businesses threw up a website that was nothing more than a … Continue reading →

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