It’s summertime. I know this for two reasons: It’s hot and I’m hearing more Coke commercials on the radio. Whenever I hear Coca-Cola jingles on the radio, my mind goes back to the mid-1990s and the “Always Coca-Cola” campaign. Those…
Blog Archives
advertising lessons from coca-cola summer
Tagged with: coca-cola, commercials, jingle, radio
Posted in advertising, branding, marketing, strategy
Posted in advertising, branding, marketing, strategy
learning marketing from local media
So your {insert local media outlet} is offering a free seminar that will “teach you how to market your business”. How benevolent of them to offer such a community service. I’m amazed at how many small businesses are suckered into…
Tagged with: media, newspapers, radio, seminar, small business marketing, tv, yellow pages
Posted in advertising, marketing, media, speaking, strategy
Posted in advertising, marketing, media, speaking, strategy
tips from a radio dinosaur
I spent 14 years of my life behind a microphone while being exposed to RF radiation. And while it’s been a little more than 5 years since the last time I held down a regular airshift … enough time for…
connecting the dots
Another printed newspaper went away today and with typical media self-absorption, the paper reported their own obituary with an in-depth report complete with a full page front page farewell. This death comes on the tails of last week’s Pew Research report that apparently…
Tagged with: brand strategy, crystal ball, journalism, newspapers, radio, tv
Posted in branding, media, strategy
Posted in branding, media, strategy
muscle shoals has got the swampers
Back in my radio career, in addition to managing operations for the stations in the group, I also held down several airshifts as a “radio personality”. DJs get sick of songs way before you do. On the CHR formatted station,…
Tagged with: bestof2008, big ideas, management, marketing speaker, radio
Posted in marketing, speaking, strategy
Posted in marketing, speaking, strategy
mass media will never win on the web
Or at least they won’t think they’re winning because they’re still using the same yardstick for success that they’ve used for decades. With broadcast and print media, success is measured in numbers with lots of zeroes on the end —…
Tagged with: bestof2008, big ideas, new media, newspapers, radio, tv
Posted in advertising, media, online
Posted in advertising, media, online
