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advertising lessons from coca-cola summer

It’s summertime. I know this for two reasons: It’s hot and I’m hearing more Coke commercials on the radio. Whenever I hear Coca-Cola jingles on the radio, my mind goes back to the mid-1990s and the “Always Coca-Cola” campaign. Those

Posted in advertising, branding, marketing, strategy Tagged with: , , ,

learning marketing from local media

So your {insert local media outlet} is offering a free seminar that will “teach you how to market your business”. How benevolent of them to offer such a community service. I’m amazed at how many small businesses are suckered into

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tips from a radio dinosaur

I spent 14 years of my life behind a microphone while being exposed to RF radiation. And while it’s been a little more than 5 years since the last time I held down a regular airshift … enough time for

Posted in media Tagged with: ,

connecting the dots

Another printed newspaper went away today and with typical media self-absorption, the paper reported their own obituary with an in-depth report complete with a full page front page farewell. This death comes on the tails of last week’s Pew Research report that apparently

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just use the other ad

Good points made in this Ad Report Card article from Slate about what’s killing the effectiveness of online video ads. Just like “in the good old days” when all businesses threw up a website that was nothing more than a

Posted in advertising, online Tagged with: , , , ,

muscle shoals has got the swampers

Back in my radio career, in addition to managing operations for the stations in the group, I also held down several airshifts as a “radio personality”. DJs get sick of songs way before you do. On the CHR formatted station,

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mass media will never win on the web

Or at least they won’t think they’re winning because they’re still using the same yardstick for success that they’ve used for decades. With broadcast and print media, success is measured in numbers with lots of zeroes on the end —

Posted in advertising, media, online Tagged with: , , , , ,

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