Tag Archives: publicity

double half caff

Posted on March 7, 2008 by Chris Houchens

Earlier this week, Advertising Age quoted me in an article on some comments I made about Starbucks shutting down over 7,000 locations one night in late February for a barista boot camp.It’s now old news, but let me clarify and … Continue reading →

Posted in branding, marketing | Tagged , , , , | 1 Comment

Mr Splashy Pants

Posted on December 6, 2007 by Chris Houchens

Greenpeace has been running a poll to name some whales that are traveling in the Pacific. 29 of the 30 nominations are for either mythical, Zen-ish, or new-age-type names like Kaimana, Shanti, and Aurora. And then scanning down the list, … Continue reading →

Posted in marketing, online, strategy | Tagged , , , , , , | 3 Comments

shirtless drill

Posted on October 18, 2007 by Chris Houchens

I have never stepped inside an Abercrombie and Fitch store. Sadly, I’m too old to pull it off. They’ve built a brand around a certain look. Their marketing reflects the shirtless chiseled male — a.k.a. the “Abercrombie look” (which sadly, … Continue reading →

Posted in branding, marketing | Tagged , , , | 2 Comments