Tag: publicity

rubbing pelvic region with pumpkin

There’s a fine line between publicity that makes people notice you and publicity that makes people think you’re an idiot. The kids at Peta like to cross that line on a regular basis. From suggesting that Ben and Jerry’s replace

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no such thing as bad press?

Marketing Tip — Always put your logo on the buoyant end of the plane. btw– Supposedly this was the first pic of the event taken from an iPhone and immediately uploaded to Twitter using Twitpic. The MSM then interviewed the

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welcome to the jungle

It’s bad enough when you mess up your own publicity stunt and damage your own brand. It’s worse when you drag someone else into it. While last week’s Dr Pepper fiasco hurt the beverage maker, Axl Rose is saying it

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doesnt work at 10 2 or 4

So on the surface, it looks like a publicity win-win-win-etc when the Dr. Pepper folks good naturedly agree to pay up on an outrageous bet that they made with the public. That is until the public tries to collect and

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the opti grab of search

I have not commented on the un-coolness of the Cuil rollout because everyone else already has. But as more time passes and the fiasco grows bigger, I might as well throw my two cents in as well. My first beef

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double half caff

Earlier this week, Advertising Age quoted me in an article on some comments I made about Starbucks shutting down over 7,000 locations one night in late February for a barista boot camp.It’s now old news, but let me clarify and

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Mr Splashy Pants

Greenpeace has been running a poll to name some whales that are traveling in the Pacific. 29 of the 30 nominations are for either mythical, Zen-ish, or new-age-type names like Kaimana, Shanti, and Aurora. And then scanning down the list,

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