Tag Archives: publicity

rubbing pelvic region with pumpkin

Posted on February 4, 2009 by Chris Houchens

There’s a fine line between publicity that makes people notice you and publicity that makes people think you’re an idiot. The kids at Peta like to cross that line on a regular basis. From suggesting that Ben and Jerry’s replace … Continue reading →

Posted in advertising, marketing | Tagged , , , | 1 Comment

no such thing as bad press?

Posted on January 15, 2009 by Chris Houchens

Marketing Tip — Always put your logo on the buoyant end of the plane. btw– Supposedly this was the first pic of the event taken from an iPhone and immediately uploaded to Twitter using Twitpic. The MSM then interviewed the … Continue reading →

Posted in branding, media | Tagged , , , , , | 3 Comments

welcome to the jungle

Posted on December 4, 2008 by Chris Houchens

It’s bad enough when you mess up your own publicity stunt and damage your own brand. It’s worse when you drag someone else into it. While last week’s Dr Pepper fiasco hurt the beverage maker, Axl Rose is saying it … Continue reading →

Posted in branding | Tagged , , , | 2 Comments

doesnt work at 10 2 or 4

Posted on November 23, 2008 by Chris Houchens

So on the surface, it looks like a publicity win-win-win-etc when the Dr. Pepper folks good naturedly agree to pay up on an outrageous bet that they made with the public. That is until the public tries to collect and … Continue reading →

Posted in marketing | Tagged , , , | 1 Comment

the opti grab of search

Posted on July 30, 2008 by Chris Houchens

I have not commented on the un-coolness of the Cuil rollout because everyone else already has. But as more time passes and the fiasco grows bigger, I might as well throw my two cents in as well. My first beef … Continue reading →

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