Tag Archives: public relations

welcome to the jungle

Posted on December 4, 2008 by Chris Houchens

It’s bad enough when you mess up your own publicity stunt and damage your own brand. It’s worse when you drag someone else into it. While last week’s Dr Pepper fiasco hurt the beverage maker, Axl Rose is saying it … Continue reading →

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doesnt work at 10 2 or 4

Posted on November 23, 2008 by Chris Houchens

So on the surface, it looks like a publicity win-win-win-etc when the Dr. Pepper folks good naturedly agree to pay up on an outrageous bet that they made with the public. That is until the public tries to collect and … Continue reading →

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zero tolerance social media

Posted on September 16, 2008 by Chris Houchens

For the last couple of months, I’ve been on the receiving end of Peter Shankman’s thrice daily HARO email blast. I think it’s great — on many levels. I have functioned as a source for a few reporters doing marketing … Continue reading →

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cyprus snail spam

Posted on June 18, 2008 by Chris Houchens

I’ve been getting alot of pitches lately in the inbox. (You know, because I’m such an A-lister.) But while the spinmeisters sending the email are working hard to find marketing/business blogs, they’re not putting much effort into the actual pitches. … Continue reading →

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and the dominoes started to fall

Posted on June 12, 2008 by Chris Houchens

I called it. Today’s announcement — United is following American’s lead. Of course, when your industry is hated and someone else has already taken the brunt of the PR backlash — decisions like these are pretty easy. Way to step … Continue reading →

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