A quick follow up thought to my post last week about a PR firm’s debacle… Barbers don’t cut their own hair. The cobbler’s children have no shoes. A lawyer who represents himself has a fool for a client. And marketers…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
PR firms and bloggers are like matches and gasoline
Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it incorrectly and it blows up with disastrous consequences. I am amazed at the number of PR firms who have…
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Tagged with: bestof2011, blogs, media relations, profanity, public relations
Posted in marketing, media
Posted in marketing, media
learning as you go
I would venture to say there are very few people who would skydive, ride a bull, wrestle alligators, or climb one of the Seven Summits without experience or at least after watching a very good orientation video. And yet companies…
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Tagged with: bestof2010, crisis management, facebook, manage, nestle, public relations, social media
Posted in online, strategy
Posted in online, strategy
that’s just great
Attention Non-profits (and for-profits): Maybe this is the reason you aren’t getting decent media coverage. If you’re not putting in the effort to get a pertinent message to the proper media outlet, why should they put in the effort to…
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no such thing as bad press?
Marketing Tip — Always put your logo on the buoyant end of the plane. btw– Supposedly this was the first pic of the event taken from an iPhone and immediately uploaded to Twitter using Twitpic. The MSM then interviewed the…
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Tagged with: citizen journalism, funny, logos, public relations, publicity, us airways
Posted in branding, media
Posted in branding, media
