Tag Archives: public relations

barbers don’t cut their own hair

Posted on October 10, 2011 by Chris Houchens

A quick follow up thought to my post last week about a PR firm’s debacle… Barbers don’t cut their own hair. The cobbler’s children have no shoes. A lawyer who represents himself has a fool for a client. And marketers … Continue reading →

Posted in marketing, strategy | Tagged , , , , | 4 Comments

PR firms and bloggers are like matches and gasoline

Posted on October 7, 2011 by Chris Houchens

Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it incorrectly and it blows up with disastrous consequences. I am amazed at the number of PR firms who have … Continue reading →

Posted in marketing, media | Tagged , , , , | 5 Comments

learning as you go

Posted on March 19, 2010 by Chris Houchens

I would venture to say there are very few people who would skydive, ride a bull, wrestle alligators, or climb one of the Seven Summits without experience or at least after watching a very good orientation video. And yet companies … Continue reading →

Posted in online, strategy | Tagged , , , , , , | 1 Comment

that’s just great

Posted on June 23, 2009 by Chris Houchens

Attention Non-profits (and for-profits): Maybe this is the reason you aren’t getting decent media coverage. If you’re not putting in the effort to get a pertinent message to the proper media outlet, why should they put in the effort to … Continue reading →

Posted in marketing | Tagged , , | 1 Comment

no such thing as bad press?

Posted on January 15, 2009 by Chris Houchens

Marketing Tip — Always put your logo on the buoyant end of the plane. btw– Supposedly this was the first pic of the event taken from an iPhone and immediately uploaded to Twitter using Twitpic. The MSM then interviewed the … Continue reading →

Posted in branding, media | Tagged , , , , , | 3 Comments