Tag Archives: product

Everything old

Posted on April 19, 2006 by Chris Houchens

The old energy drinks were before their time…now they’re being marketed again. They’re re-introducing Jolt Cola…(via AdJab) Surge has been re-tooled as Vault. Now if we can just get Pepsi to return my favorite discontinued drink, Josta, to store shelves, … Continue reading →

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Slam Dunk

Posted on April 17, 2006 by Chris Houchens

It’s always interesting to know how consumers actually use your product. The more you know about the use, the better you can market it. A great example is when Avon found out people were using Skin-So-Soft as an insect repellent. … Continue reading →

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Hard to Dance with Fruit on Your Head

Posted on October 18, 2005 by Chris Houchens

I was perusing the Sunday coupons and saw that Chiquita has launched a brand extension called Fruit Bites….cut apples in bags that the kiddies can take to school. Questions…1) Apples are pretty portable in the natural state…why is this product … Continue reading →

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