Tag: product

trash talking yourself

Marketing has always been about promoting something so that people will buy it. So it’s always interesting to see campaigns where a company is encouraging customers not to use their own product. Probably the most (in)famous example is the tobacco

Posted in marketing, strategy Tagged with: , ,

watered down

I realize I just picked on Tropicana not too long ago, but their latest product has me back on the warpath.They’ve introduced a product called Trop 50 which is supposedly a lower sugar juice. If you’ll glance at the ingredient list on the

Posted in marketing, strategy Tagged with: , ,

Even God has brand problems

This post is about brands so stick with me for a minute. The area I live in has been in a drought. It hasn’t been the “sure could use some rain” kind of drought — but rather the “kind that

Posted in branding Tagged with: , ,

Thank You Thank You Very Much

Today is Elvis’ death day. When I was in college, I and a friend accidentally wound up in Memphis on Aug 16. It’s very interesting. Lots of interesting people. Lots of corny stuff. Everything at the Graceland complex is exactly

Posted in branding Tagged with: , ,

Cream and Sugar

Saturday afternoon on the way to Nashville, I stopped at a McDonalds to get a Coke. Here’s the conversation that the person in front of me had with the cashier… GUY: Senior coffee, please MICKEY D: Would you like for

Posted in marketing Tagged with: , ,

Everything old

The old energy drinks were before their time…now they’re being marketed again. They’re re-introducing Jolt Cola…(via AdJab) Surge has been re-tooled as Vault. Now if we can just get Pepsi to return my favorite discontinued drink, Josta, to store shelves,

Posted in marketing Tagged with: ,

Slam Dunk

It’s always interesting to know how consumers actually use your product. The more you know about the use, the better you can market it. A great example is when Avon found out people were using Skin-So-Soft as an insect repellent.

Posted in strategy Tagged with: , ,