Marketing has always been about promoting something so that people will buy it. So it’s always interesting to see campaigns where a company is encouraging customers not to use their own product. Probably the most (in)famous example is the tobacco…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
trash talking yourself
watered down
I realize I just picked on Tropicana not too long ago, but their latest product has me back on the warpath.They’ve introduced a product called Trop 50 which is supposedly a lower sugar juice. If you’ll glance at the ingredient list on the…
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Even God has brand problems
This post is about brands so stick with me for a minute. The area I live in has been in a drought. It hasn’t been the “sure could use some rain” kind of drought — but rather the “kind that…
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Thank You Thank You Very Much
Today is Elvis’ death day. When I was in college, I and a friend accidentally wound up in Memphis on Aug 16. It’s very interesting. Lots of interesting people. Lots of corny stuff. Everything at the Graceland complex is exactly…
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Cream and Sugar
Saturday afternoon on the way to Nashville, I stopped at a McDonalds to get a Coke. Here’s the conversation that the person in front of me had with the cashier… GUY: Senior coffee, please MICKEY D: Would you like for…
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