Tag Archives: product development

trash talking yourself

Posted on March 10, 2011 by Chris Houchens

Marketing has always been about promoting something so that people will buy it. So it’s always interesting to see campaigns where a company is encouraging customers not to use their own product. Probably the most (in)famous example is the tobacco … Continue reading →

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Slam Dunk

Posted on April 17, 2006 by Chris Houchens

It’s always interesting to know how consumers actually use your product. The more you know about the use, the better you can market it. A great example is when Avon found out people were using Skin-So-Soft as an insect repellent. … Continue reading →

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Exactly

Posted on November 30, 2005 by Chris Houchens

It’s hard to get the “non-marketing” people in an organization to understand this idea. Successful marketing is built-in…not slapped on. tags :: marketing Seth Godin corporate culture Pass it on…

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Hard to Dance with Fruit on Your Head

Posted on October 18, 2005 by Chris Houchens

I was perusing the Sunday coupons and saw that Chiquita has launched a brand extension called Fruit Bites….cut apples in bags that the kiddies can take to school. Questions…1) Apples are pretty portable in the natural state…why is this product … Continue reading →

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