Blog Archives

twitter gets (more) political

Twitter has announced that they will begin accepting political ads. While anyone who has spent any time on Twitter knows it can be a politically charged environment, political advertisers need to be cautious with a media buy like this. Currently

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Posted in advertising, online

electing the best spammers

The people who seem to be the most clueless about communication are incumbent politicians. And the area that they seems to be the most clueless about is opt-in/opt-out communication of any kind. Initiate any contact with them and you’re added

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Posted in online, strategy

exposure does not equal success

I’ve often said (and blogged here) that politics is nothing more than marketing. The district adjacent to my own just wrapped up a special election to fill a vacated state senate seat. The race was between an ambulance chasing lawyer

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Posted in advertising, marketing, media

Like it or not

The art of getting elected to public office in the US is not so much about who has the better ideas — it’s about who has the better marketing. Pass it on…SharePrintEmailDiggReddit

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Posted in marketing

last train to brandville

Long time readers of the Shotgun Marketing Blog know that I’m a big anti-fan of the idea of governments trying to “rebrand” a geographic area — (many past examples here) City leaders of Clarksville, TN are tired of all the

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Posted in branding, marketing

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