Tag Archives: politics

twitter gets (more) political

Posted on September 22, 2011 by Chris Houchens

Twitter has announced that they will begin accepting political ads. While anyone who has spent any time on Twitter knows it can be a politically charged environment, political advertisers need to be cautious with a media buy like this. Currently … Continue reading →

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electing the best spammers

Posted on October 23, 2009 by Chris Houchens

The people who seem to be the most clueless about communication are incumbent politicians. And the area that they seems to be the most clueless about is opt-in/opt-out communication of any kind. Initiate any contact with them and you’re added … Continue reading →

Posted in online, strategy | Tagged , , , , | 2 Comments

exposure does not equal success

Posted on February 11, 2009 by Chris Houchens

I’ve often said (and blogged here) that politics is nothing more than marketing. The district adjacent to my own just wrapped up a special election to fill a vacated state senate seat. The race was between an ambulance chasing lawyer … Continue reading →

Posted in advertising, marketing, media | Tagged | 1 Comment

Like it or not

Posted on November 5, 2007 by Chris Houchens

The art of getting elected to public office in the US is not so much about who has the better ideas — it’s about who has the better marketing. Pass it on…

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last train to brandville

Posted on October 25, 2007 by Chris Houchens

Long time readers of the Shotgun Marketing Blog know that I’m a big anti-fan of the idea of governments trying to “rebrand” a geographic area — (many past examples here) City leaders of Clarksville, TN are tired of all the … Continue reading →

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