Tag Archives: pizza hut

rebranding the hut

Posted on June 19, 2009 by Chris Houchens

In one of the worst “re-branding” moves that I’ve ever seen, Pizza Hut is dropping pizza from its name and will now be known in some locations as just ‘The Hut‘. What a great move. Trash over 50 years of … Continue reading →

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You’re an idiot. Buy our stuff.

Posted on September 2, 2008 by Chris Houchens

A new trend for the last few months in “me-too” marketing has companies telling their customers that they are stupid. From Burger King discontinuing the Whopper to Microsoft trying to convince people that Vista isn’t as bad as they think … Continue reading →

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Do one thing and do it well

Posted on October 11, 2005 by Chris Houchens

Do one thing and do it well. It works great for plucky start-ups and companies old enough to know it’s the only way. It’s the companies in the middle that start reaching for everything and abandoning the core product/service that … Continue reading →

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