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rebranding the hut

Posted on June 19, 2009 by Chris Houchens

In one of the worst “re-branding” moves that I’ve ever seen, Pizza Hut is dropping pizza from its name and will now be known in some locations as just ‘The Hut‘. What a great move. Trash over 50 years of…

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Posted in branding, marketing, strategy

You’re an idiot. Buy our stuff.

Posted on September 2, 2008 by Chris Houchens

A new trend for the last few months in “me-too” marketing has companies telling their customers that they are stupid. From Burger King discontinuing the Whopper to Microsoft trying to convince people that Vista isn’t as bad as they think…

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Posted in advertising, branding

Do one thing and do it well

Posted on October 11, 2005 by Chris Houchens

Do one thing and do it well. It works great for plucky start-ups and companies old enough to know it’s the only way. It’s the companies in the middle that start reaching for everything and abandoning the core product/service that…

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Posted in strategy

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