Tag: pbs

This Old Pledge Week

It’s pledge week for both my local public television stations. And frankly, it’s annoying on many levels. Don’t get me wrong. I really like public TV. I watch both these channels quite a bit. But here’s the problem. The shows

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Marketing Lessons from PBS

One of my core philosophies that I try to carry over in all my speaking, writing, and consulting is the idea of “non-establishment marketing”. There are too many agencies and gurus who enjoy using buzzwords and wasting money rather than

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