Tag: packaging

white (flag) coke

It’s something I say a lot… You don’t own your brand. You can (and should) develop a brand strategy to guide the message, but ultimately the attributes of the brand rest in the hands of the market. Coca-Cola is getting

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Selling Spoons

“Honey, while you’re down at the Kroger, pick up a package of spoons. But make sure to get the ones you can use “inside”. “Don’t worry, darling. Using technology from NASA, they’ve now developed plastic spoons that you can use

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