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Tag Archives: operations
the part of marketing that marketing people forget
Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped. Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very … Continue reading
Posted in branding, marketing, strategy
Tagged bestof2010, customer experience, customer service, employees, foursquare, operations, starbucks, twitter
8 Comments
Lunch
I had a horrible lunch today. It was the type of small bakery/sandwich shop that we like to go to. There’s always one or two in every town….located in a reclaimed-refurbished building in the older part of town….mismatched furniture…lots of … Continue reading

