Tag: operations

living by the sword

A little over two years ago, Morton’s steakhouse pulled off a promotional stunt that generated tons of publicity by meeting a rabid Morton’s fan (who is also a social media celebrity) at the airport with a steak dinner after he

Posted in online, strategy Tagged with: , , , , ,

the part of marketing that marketing people forget

Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped. Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very

Posted in branding, marketing, strategy Tagged with: , , , , , , ,

Lunch

I had a horrible lunch today. It was the type of small bakery/sandwich shop that we like to go to. There’s always one or two in every town….located in a reclaimed-refurbished building in the older part of town….mismatched furniture…lots of

Posted in strategy Tagged with: , ,