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more olympic hijinks

Not to be outdone by the freaky seizure-inducing 2012 London Olympic logo — Vancouver (who’s hosting the 2010 Winter Games) has rolled out some creepy mascots. God Save the Queen. Pass it on…SharePrintEmailDiggReddit

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Posted in marketing

No Go Logo

There’s been quite a bit of online conversation and critique about the 2012 Olympic logo. Great comments from Hugh who was actually there when it was unveiled. And Seth had some great advice for people who speak jargon-ese to detract

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Posted in branding, marketing

You say potato

When you try to tell a consumer to think contrary to the common world view, you’ll fight an uphill battle and 99% of the time you’ll fail. It’s hard to change the way people think. Really hard. If you try,

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Posted in branding, media, strategy

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