Posts Tagged nonprofit
that’s just great
Posted by Chris Houchens in marketing on June 23, 2009
Attention Non-profits (and for-profits):
Maybe this is the reason you aren’t getting decent media coverage.
If you’re not putting in the effort to get a pertinent message to the proper media outlet, why should they put in the effort to publicize your cause?
This came from a local office of one of the major national non-profits…
(click to make it bigger)
the great hoosier nonprofit tour
Posted by Chris Houchens in marketing on December 26, 2007
If you’re involved in the management of a non-profit organization, you’ll want to make plans to attend one of these events in January.
I will be presenting my keynote entitled — Selling Good Works : Fundamentals of Marketing a Non-Profit Organization on two consecutive days in Northern and East Central Indiana.
On Thursday, Jan 10, I will be presenting it to the Advertising Federation of Fort Wayne. And then the next day on Jan 11, I will be presenting the same program for the Muncie AdFed of East Central Indiana.
My non-profit marketing presentation addresses the unique marketing opportunities and challenges faced by charities, public service agencies, and other types of non-profit organizations. More information about the topic can be found on my speaking page.
Both organizations have opened the meetings up so that all non-profits in the area can attend. But you will need to RSVP. Instructions for doing so are in the links above.
Mr Splashy Pants
Posted by Chris Houchens in marketing, online, strategy on December 6, 2007
Greenpeace has been running a poll to name some whales that are traveling in the Pacific.
29 of the 30 nominations are for either mythical, Zen-ish, or new-age-type names like Kaimana, Shanti, and Aurora.
And then scanning down the list, you see “Mr. Splashy Pants“.
And he’s winning the vote. Overwhelmingly.
While there was some noted vote tampering (votes that are not going to be counted), the reason that Mr. Splashy Pants is winning is because he went viral on the net through blogs and other forms of social media.
Greenpeace saw the opportunity and grabbed it. They’ve extended the voting to capitalize on the buzz. They quickly mobilized to develop Mr. Splashy Pants merchandise. They’re embracing it on their blog.
The entire affair is getting lots of press and it will probably pop up in the MSM in next few days. It’s an immeasureable PR coup for the cause.
But when you read through the comments on their blog and posts on other blogs, you’ll find some Greenpeace supporters who are not happy at all about the name.
One of the main reasons that so many non-profits (and for-profit businesses) languish is that they spend most of their time talking to the people who are already familiar with the cause and are already ardent supporters. While it’s important to cultivate your core, you have to find new people in order to grow. For some of the inside core, this feels like outsiders are hijacking the organization.
Some people are so comfortable and locked up in the “normalcy” of the cause or the business that they can’t see the massive opportunities right below the surface.
This seems obvious — but the best way to get attention is to stand out from the crowd.
Marketing a Non-Profit Organization
Posted by Chris Houchens in marketing, speaking on June 28, 2005
Mark your calendars…I’ll be presenting a program for the United Way of Southern Kentucky on August 10 from 2-4pm entitled “Marketing a Non-Profit Organization.
We’ll address the unique marketing opportunities and challenges faced by charities, public service agencies, and other types of non-profit organizations. Along with an overall look at marketing basics, we’ll dig into specifics such as: how to build a marketing plan, getting your message out, and low-cost publicity methods. Even if you’re not a non-profit, there’s information you can use.
If you’re a non-profit or other organization who can make it to Bowling Green, KY on August 10, I urge you to attend this presentation. Call the United Way in Bowling Green at (270) 843-3205 for reservations.
tags:: marketing, keynote speaker, nonprofit
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