Tag Archives: newspapers

expecting this call

Posted on November 24, 2008 by Chris Houchens

Concerning this MediaShift post: Hi! I’m calling from your local newspaper. As you may know, over the past few years our industry completely missed the boat on how to succeed online. As a matter of fact, we’re still arguing with … Continue reading →

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the eckberg effect

Posted on September 23, 2008 by Chris Houchens

A few weeks ago, I was being interviewed for a story by Cincinnati Enquirer reporter John Eckberg. As we corresponded and he read this blog, he noticed that I occasionally do a few book reviews and asked if I would … Continue reading →

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mass media will never win on the web

Posted on September 4, 2008 by Chris Houchens

Or at least they won’t think they’re winning because they’re still using the same yardstick for success that they’ve used for decades. With broadcast and print media, success is measured in numbers with lots of zeroes on the end — … Continue reading →

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opportunity missed

Posted on June 26, 2008 by Chris Houchens

You never want a tragedy to strike in your town. But if it does, the local newspaper’s online edition should be the source for constant updated information. And that newspaper should assume that it will get hit with a load … Continue reading →

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tuned in minority

Posted on June 11, 2008 by Chris Houchens

It has struck me in the last few days how “in-tune” an internet reader is as opposed to the masses that get fed by the 24 hour news cycle. I started noticing the Killer Tomato scare in the mainstream media … Continue reading →

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