Tag Archives: newspapers

learning marketing from local media

Posted on February 22, 2011 by Chris Houchens

So your {insert local media outlet} is offering a free seminar that will “teach you how to market your business”. How benevolent of them to offer such a community service. I’m amazed at how many small businesses are suckered into … Continue reading →

Posted in advertising, marketing, media, speaking, strategy | Tagged , , , , , , | 2 Comments

the daily disappointment

Posted on February 3, 2011 by Chris Houchens

So yesterday, I was all giddy (in a professional way) about the advent of The Daily, the world’s first news publication built specifically for a tablet (read: iPad). I actually “tuned-in” for the live stream of the launch (which began … Continue reading →

Posted in media, online | Tagged , , , , | 2 Comments

punish your biggest fans

Posted on January 20, 2010 by Chris Houchens

A memo from the top brass at the New York Times was sent to employees about the plan to charge for online content at nytimes.com… Today we are announcing that we will be introducing a paid model for NYTimes.com at … Continue reading →

Posted in media, online, strategy | Tagged , , | 1 Comment

we’ve got trouble right here in Newspaper City

Posted on December 2, 2009 by Chris Houchens

For several months, the Newspaper Association of America has offered a series of free, downloadable print and digital ads that papers can run. The ads mostly talk to readers but are actually subversively directed at advertisers. Newspapers are not in … Continue reading →

Posted in advertising, branding, media | Tagged , | 1 Comment

connecting the dots

Posted on March 17, 2009 by Chris Houchens

Another printed newspaper went away today and with typical media self-absorption, the paper reported their own obituary with an in-depth report complete with a full page front page farewell. This death comes on the tails of last week’s Pew Research report that apparently … Continue reading →

Posted in branding, media, strategy | Tagged , , , , , | 7 Comments