So your {insert local media outlet} is offering a free seminar that will “teach you how to market your business”. How benevolent of them to offer such a community service. I’m amazed at how many small businesses are suckered into…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
learning marketing from local media
Tagged with: media, newspapers, radio, seminar, small business marketing, tv, yellow pages
Posted in advertising, marketing, media, speaking, strategy
Posted in advertising, marketing, media, speaking, strategy
the daily disappointment
So yesterday, I was all giddy (in a professional way) about the advent of The Daily, the world’s first news publication built specifically for a tablet (read: iPad). I actually “tuned-in” for the live stream of the launch (which began…
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punish your biggest fans
A memo from the top brass at the New York Times was sent to employees about the plan to charge for online content at nytimes.com… Today we are announcing that we will be introducing a paid model for NYTimes.com at…
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connecting the dots
Another printed newspaper went away today and with typical media self-absorption, the paper reported their own obituary with an in-depth report complete with a full page front page farewell. This death comes on the tails of last week’s Pew Research report that apparently…
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Tagged with: brand strategy, crystal ball, journalism, newspapers, radio, tv
Posted in branding, media, strategy
Posted in branding, media, strategy
