Tag Archives: new media

just a tweet

Posted on July 28, 2009 by Chris Houchens

The twittersphere is all a-twitter about a company suing a woman for $50,000 over one of her tweets. The offending tweet from @abonnen to her 20 followers was: …who said sleeping in a moldy apartment was bad for you? Horizon … Continue reading →

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mass media will never win on the web

Posted on September 4, 2008 by Chris Houchens

Or at least they won’t think they’re winning because they’re still using the same yardstick for success that they’ve used for decades. With broadcast and print media, success is measured in numbers with lots of zeroes on the end — … Continue reading →

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mommy blog versus the big O

Posted on June 30, 2008 by Chris Houchens

One of the 5 or so books that are in my head ready to be written is about the marketing power of Oprah. It’s tentatively titled “The Oprah Effect” and it would look at the products/services/people that she has “touched”. … Continue reading →

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tuned in minority

Posted on June 11, 2008 by Chris Houchens

It has struck me in the last few days how “in-tune” an internet reader is as opposed to the masses that get fed by the 24 hour news cycle. I started noticing the Killer Tomato scare in the mainstream media … Continue reading →

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print publishing and online

Posted on February 18, 2008 by Chris Houchens

Mitch Joel has some insight from this NAA report about the print publishing business. The report focuses on the positive numbers that newspaper websites are racking up. While at the same time, newspapers are covered in sackcloth and ashes about … Continue reading →

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