In many posts in the early years of this blog, I was (and still am) an ardent opponent of the idea of municipal branding. Municipal branding is the crazed idea that is sold by branding consultants to government leaders that…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
municipal branding comes home
last train to brandville
Long time readers of the Shotgun Marketing Blog know that I’m a big anti-fan of the idea of governments trying to “rebrand” a geographic area — (many past examples here) City leaders of Clarksville, TN are tired of all the…
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Czech Mate
Just as we’re “re-branding” every spot on the map in the U.S….the phenomenon has spread worldwide. The Czech Republic now has a logo. [LINK] Newsflash:: Most countries already have a logo…it’s called a FLAG. I’m no expert on Eastern European…
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Tagged with: Czech Republic, design, international marketing, municipal branding, rebrand
Posted in branding
Posted in branding
New Jersey
Some people collect stamps…or coins…or dust. Apparently, I collect stories about the fallacy of municipal “re-branding”…[here] [here] [here] [here] and [here] The latest?…New Jersey As usually happens when states and cities “rebrand”, clever people come up with slogans based on…
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Sherman’s Branding to the Sea
Apparently, I have not captured the attention of civic leaders with my rants, ridicule, and general hatred of the fallacy of “re-branding” a city/ state /or any product Another city has jumped on the branding bandwagon…Atlanta. The slogan behind their…
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