Tag Archives: municipal branding

municipal branding comes home

Posted on June 23, 2011 by Chris Houchens

In many posts in the early years of this blog, I was (and still am) an ardent opponent of the idea of municipal branding. Municipal branding is the crazed idea that is sold by branding consultants to government leaders that … Continue reading →

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last train to brandville

Posted on October 25, 2007 by Chris Houchens

Long time readers of the Shotgun Marketing Blog know that I’m a big anti-fan of the idea of governments trying to “rebrand” a geographic area — (many past examples here) City leaders of Clarksville, TN are tired of all the … Continue reading →

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Czech Mate

Posted on January 31, 2006 by Chris Houchens

Just as we’re “re-branding” every spot on the map in the U.S….the phenomenon has spread worldwide. The Czech Republic now has a logo. [LINK] Newsflash:: Most countries already have a logo…it’s called a FLAG. I’m no expert on Eastern European … Continue reading →

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New Jersey

Posted on January 16, 2006 by Chris Houchens

Some people collect stamps…or coins…or dust. Apparently, I collect stories about the fallacy of municipal “re-branding”…[here] [here] [here] [here] and [here] The latest?…New Jersey As usually happens when states and cities “rebrand”, clever people come up with slogans based on … Continue reading →

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Sherman’s Branding to the Sea

Posted on October 21, 2005 by Chris Houchens

Apparently, I have not captured the attention of civic leaders with my rants, ridicule, and general hatred of the fallacy of “re-branding” a city/ state /or any product Another city has jumped on the branding bandwagon…Atlanta. The slogan behind their … Continue reading →

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