Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it incorrectly and it blows up with disastrous consequences. I am amazed at the number of PR firms who have…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
PR firms and bloggers are like matches and gasoline
Tagged with: bestof2011, blogs, media relations, profanity, public relations
Posted in marketing, media
Posted in marketing, media
that’s just great
Attention Non-profits (and for-profits): Maybe this is the reason you aren’t getting decent media coverage. If you’re not putting in the effort to get a pertinent message to the proper media outlet, why should they put in the effort to…
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Salmon Flavored PR
Apparently, I’m in the mood for holiday marketing posts. As in years past, the Jones Soda Company has just announced their usual holiday PR gimmick…putting out an oddly flavored “holiday-themed” soda such as Turkey&Gravy or Green Bean Casserole. This year…
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Tagged with: gimmicks, holiday marketing, jones soda, media relations, public relations
Posted in marketing, media
Posted in marketing, media
ALL Messages are Ad Messages
GM announced this week that they’re laying off 25,000 of their employees. GM is running an ad campiagn this week that offers to treat you like an employee by offering the Option1 Employee Discount to everyone. Do I want to…
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