Tag Archives: media relations

PR firms and bloggers are like matches and gasoline

Posted on October 7, 2011 by Chris Houchens

Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it incorrectly and it blows up with disastrous consequences. I am amazed at the number of PR firms who have … Continue reading →

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that’s just great

Posted on June 23, 2009 by Chris Houchens

Attention Non-profits (and for-profits): Maybe this is the reason you aren’t getting decent media coverage. If you’re not putting in the effort to get a pertinent message to the proper media outlet, why should they put in the effort to … Continue reading →

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Salmon Flavored PR

Posted on November 15, 2005 by Chris Houchens

Apparently, I’m in the mood for holiday marketing posts. As in years past, the Jones Soda Company has just announced their usual holiday PR gimmick…putting out an oddly flavored “holiday-themed” soda such as Turkey&Gravy or Green Bean Casserole. This year … Continue reading →

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ALL Messages are Ad Messages

Posted on June 9, 2005 by Chris Houchens

GM announced this week that they’re laying off 25,000 of their employees. GM is running an ad campiagn this week that offers to treat you like an employee by offering the Option1 Employee Discount to everyone. Do I want to … Continue reading →

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